Face of Festac was conceptualized from the Festac 77, which was the second black and African festival of arts and culture

As a result of the experiences that Africa had gone through, it became a matter of necessity for Africans, Africans in Diaspora and People of African origin to come together and rediscover their roots as well as establish ties with Motherland Africa. Festac 77 became a means to this desire.

The festival brought about an unusual forum that shed light to the diverse contributions of blacks and African history through culture, thought and arts. It was meant to make people to be aware that our culture and arts were not only pre-historic objects placed in museums to be displayed and cleaned occasionally but showcase and portrays the values and believes of our people.